PACKAGING DESIGN
Packaging is often the first brand touchpoint. We make sure it speaks with purpose.
Packaging design as a brand growth tool
Packaging design is not decoration. It is brand strategy made visible. At BroHouse, packaging design starts from positioning, not from colors or shapes. Every pack must express what the brand stands for, why it exists, and why it deserves attention on shelf.
As an award-winning branding agency based in Bucharest, Romania, we design packaging that works in real markets. We connect branding services, naming, logo design, and packaging design into one clear system. This ensures coherence across touchpoints and long-term brand value.
In 2026, two BroHouse packaging projects won Silver at the Dieline Awards in New York: Pizzeta (category 1E, Ready to eat, among more than 1,500 entries) and Spumos (category 4A, Household maintenance). Our packaging work has also earned Bronze at the Pentawards, and BroHouse won Gold at Transform Awards Europe 2025 for the Blue identity. From FMCG to pet food, we design packs that compete with international brands on the same shelf.
Master packaging, label design, and print-ready execution
Master packaging
We develop a core concept strong enough to support an entire product portfolio. This is often the hardest part. Different categories must live under one clear idea. The brand must feel like a unit, even when products vary in use, tone, or target.
Label design
Each product needs its own color logic and meaning. Still, all labels must belong to the same system. Packaging design highlights real brand advantages and helps buyers choose fast. Clarity always beats noise.
DTP and print preparation
We manage print-ready files, corrections, and tests. We handle vector migration to production and support printers. This step protects the idea until it reaches the shelf, exactly as designed.
OUR PACKAGING DESIGN PROCESS
Good packaging does not shout. It speaks clearly and gets remembered.
Clear strategy first
We define positioning, role on shelf, and portfolio logic.
Concept creation
We build a master idea that scales across products.
Design development
We design packs, labels, and systems with strong hierarchy.
Testing and refinement
We adjust for clarity, print limits, and real use.
Production support
We deliver print-ready files and stay close to execution.
Frequently asked questions about packaging design
What makes BroHouse packaging design different?
Our packaging design is part of full branding services. We link strategy, logo design, and packaging design. Founded by Costin and Horia Oane, BroHouse is an award-winning branding agency based in Bucharest, Romania, focused on packs that sell, scale, and stay consistent.
Why choose an award-winning branding agency?
Awards reflect discipline and results. BroHouse is an award-winning branding agency with strong packaging design work. We connect branding services, logo design, and packaging design into systems built to last.
How much does packaging design cost?
It depends on the number of products, whether you need a master concept or label variations only, and how much print support is required. A single label costs far less than a full portfolio system. We send a tailored proposal after a short brief, with clear stages from concept to print-ready files.
How long does a packaging design project take?
Timelines depend on portfolio size and testing needs. BroHouse plans clear steps from concept to print. Our branding services include DTP, corrections, and print tests, with direct involvement from our founders.