LOGO DESIGN & VISUAL IDENTITY

A visual identity is the system that makes a company recognisable: logo, colours, typography, imagery and the rules that hold them together. The logo is the signature. The visual identity is everything else: how the brand looks on a pack, on a car, on Instagram or on a proposal sent to a client.

Many companies have a logo but no identity. Every piece of material looks different, and the brand looks smaller than it is. A well-built visual identity fixes that. Customers recognise you before they read your name.

At BroHouse, a complete visual identity includes:

• Logo design, with every version you need: horizontal, vertical, symbol, and versions for dark and light backgrounds.
• Colour palette, with exact codes for print and digital (Pantone, CMYK, RGB, HEX).
• Typography: primary and secondary typefaces, with a clear hierarchy for headlines and text.
• Graphic elements: patterns, shapes, illustrations or icons that make the brand recognisable even without the logo.
• Photography and illustration style: what kind of images the brand uses, and what it never uses.
• Real applications: stationery, social media, presentations, signage, uniforms or packaging, depending on the business.
• Brand guidelines: the rules of use, explained clearly, so anyone working with the brand can apply them.
• Final files, organised and ready for print and digital.

Logo design built on strategy. A good logo is not only beautiful. It is clear, memorable and works at any size, from an app icon to a building façade. That is why we do not start from trends, but from positioning: what makes you different, and what customers should feel when they see you. We look at the market, the competition and the real audience. We ask direct questions. We remove visual noise. Sometimes the answer is a symbol, sometimes a strong wordmark built only from the name, as with Blue. Every logo is tested in real contexts before handover: on packaging, on screen, in black and white, at small sizes. Only then do we turn it into a system.

An identity designed to scale. A good visual identity is not a set of files, but a set of rules that can grow. When the company launches a new product, opens a new location or enters a new market, the system adapts without being reinvented. The brand stays recognisable, even when the context changes.

We explain the difference between a logo and a visual identity in Logo vs visual identity. In short: a logo without a system cannot carry a brand for long.

Further reading: 90% of new logos are forgotten within a week. Why? and How much does logo colour really matter?

Who we work with. Start-ups that want to begin with the right foundation. Growing companies that have outgrown the logo made in a hurry ten years ago. And product brands, where the identity has to perform on the shelf, together with the packaging design. Examples from our portfolio: a dental clinic in Bucharest (Dentica), an early childhood development centre (Arcalis), a ride-hailing service (Blue) and a functional mushroom brand (Teriani).

Working with clients outside Romania. We build identities that have to work in several markets and languages, and we work in English, remotely or in Bucharest. The process, the deliverables and the brand guidelines are the same, wherever the client is based.

How long it takes. A complete visual identity project usually takes 4 to 8 weeks. The timeline depends on the number of applications and on how many decisions are taken together with your team. The process is led directly by the founders, with no unnecessary stages.

How much a visual identity costs. Prices vary widely, because very different work is sold under the same name. As a general market guide, in Romania in 2026:

• Freelancers and logo packages: from a few hundred euros up to around €1,500. Usually the logo and a few colours, without strategy or guidelines.
• Small studios: around €1,500–5,000. Logo, a basic visual system and short guidelines.
• Branding agencies with strategy, a complete system and brand guidelines: from around €8,000, depending on complexity.

The price depends on four things: whether the project starts from a brand strategy, how many applications are needed, whether naming is included, and which font licences are used. For an accurate estimate, write to us with a few lines about your project.

Why BroHouse. Our identity work is recognised internationally. The identity we created for Blue, the ride-hailing brand of the Autonom group, won Gold at Transform Awards Europe 2025 in the Best Visual Identity – Transport and Logistics category. It was the first Gold for Romania at these awards. The identities and packaging we created for Pizzeta and Spumos won Silver at the Dieline Awards 2026. At the Pentawards, BroHouse won Bronze in 2020 (SanoVita), Bronze in 2022 (Crida Pharm) and Silver in 2026 (Pizzeta). All awards are on our awards page.