Blue – Visual Identity for a Ride-Hailing App

Blue is driven by what’s ahead. It’s desire to move forward is contagious

The logo of Blue communicates the essence of the brand, emphasizing the consolidation and recognition of the Blue name. In the world of branding, a strong name holds immense power, rendering the need for a distinct symbol unnecessary. The logotype solution chosen for Blue showcases the confidence and strength of the brand. Its clean and timeless design allows for increased functionality and versatility, making it effortlessly applicable across various communication contexts. By placing the emphasis on the name itself, Blue establishes itself as a prominent and memorable presence, reinforcing its position as a trusted and distinguished ride-hailing service.

Where branding meets unforgettable experiences

The “B” mark is our unique and distinctive brand signal. The Blue logo showcases a brilliant fusion of the letter “B” from the name “Blue” with the imagery of pin routes and rides. The BroHouse team came up with this ingenious design element that serves as a powerful visual metaphor, representing the brand’s dedication to navigation and mobility. By subtly incorporating the pin-like structure into the letter, the logo evokes a sense of direction, connectivity, and convenience. It effectively communicates the consolidation and recognition of the Blue name, as a strong name speaks for itself and doesn’t always require a separate symbol. The logotype solution chosen for the Blue enhances functionality and ease of application, ensuring consistent and impactful brand representation.

Blue in the spotlight

While other companies may rely on green or black, we have harnessed the power of blue to redefine the ride sharing experience. Our brand system, deeply rooted in its color’s legacy, is a testament to their commitment to innovation and differentiation. Every aspect of our brand exudes a sense of trust, reliability, and a refreshing approach to mobility. Join us on a journey where the color blue takes center stage and discover a ride sharing experience like no other.

Blue is unequivocally our hero color, serving as the cornerstone of our brand identity. Just as a hero stands out in a crowd, Blue distinguishes us in the market, making us instantly recognizable and memorable. It’s not just a color; it’s the essence of our brand, defining our character and commitment to excellence.

OOH advertising: Break Free from the Ordinary

Step into a world where freedom and style collide with our captivating outdoor visuals. Our campaign showcases a vibrant tapestry of young, successful individuals who exude an air of liberation and a desire for limitless exploration. These illustrations effortlessly embody the spirit of Blue, embodying the notion of breaking free from the ordinary: they are trendsetters, adventurers, and architects of their own journeys. With the key message, “Discover the city in your own rhythm” we invite you to embrace the exhilarating pulse of urban life and forge your path with unparalleled style and flair. Unlock the true essence of freedom as you navigate the cityscape at your own pace.

The Power of Our Blue Sticker

We have reimagined the status quo by introducing an unprecedented solution: our game-changing blue sticker. While other players in the industry limit their branding efforts to the front door of the vehicle, we dare to break free from convention. Our disruptive approach places our distinctive blue sticker at the back left side door window, making a visual statement that demands attention.

Our expertly designed blue sticker, strategically placed on the back left side door window, serves as a powerful visual statement. This unconventional placement challenges the norms and sets us apart from the competition, instantly capturing the eyes and curiosity of passersby. It’s a bold move that not only showcases our commitment to innovation but also ensures unparalleled brand recognition.

Car avatar on board navigation

We crafted an intuitive and visually appealing car avatar that seamlessly guides you on your journey. It’s not just a static image on your screen; it’s a dynamic representation of your progress, smoothly gliding along the map as you move towards your destination. Let our thoughtfully designed car avatar be your trusted companion as you explore new horizons, ensuring you always have a clear visual reference point on your navigation journey with Blue.

Blue Category Vehicles

After careful deliberation and collaboration with our client, we are thrilled to unveil the winning category icons that will soon grace the Blue app. These icons are the result of a harmonious partnership, where our team and the client team worked hand in hand to create visually captivating representations of each vehicle category. Through a meticulous process of feedback and refinement, we have arrived at icons that truly embody the essence of Blue. We are immensely proud of this achievement and excited to showcase these icons to our valued users.