Awards are not the goal. They are the result of doing the work right.

Winning once is hard. Winning twice proves consistency.

The ceremony took place at the Royal Opera House in London. The jury reviewed over 2,000 entries from 60 countries. Winners were selected by senior leaders from global brands and agencies such as Amazon, Microsoft, PepsiCo, Carrefour, and Superunion.

In a market where thousands of branding projects compete for attention each year, only a few reach global recognition. Pentawards is one of the toughest stages in the industry. It rewards not trends, but clear thinking, strong ideas, and design that works in the real world. Award-winning branding is not about decoration. It is about solving a problem in a clear, visible way.

Bronze at the Pentawards 2022

In packaging design, these rules matter even more. Products have seconds to make an impact. The brand must speak before anyone reads a label. Pentawards focuses on this exact challenge. It judges how well design supports meaning, use, and brand value. That is why the competition attracts top agencies and global brands every year.

What the Pentawards represent in packaging design

Pentawards is the first global competition dedicated only to packaging design. It brings together designers, brand leaders, and global companies. Each year, entries come from over 60 countries. Projects are judged by senior experts from companies such as Amazon, Microsoft, PepsiCo, Carrefour, and Superunion. Awards range from Bronze to Diamond. Each level reflects the strength of the concept, not just the finish. Winning a Pentawards Bronze means the project stands out among thousands of global entries.

The 2022 Pentawards Gala, held on September 23 in London

BroHouse received the Bronze award for the Crida Pharm pet product range, in the Pet Products category. This category is crowded. Shelves are full of bright colors, icons, and claims. Many packs look loud, but few feel clear. The challenge was simple to state, but hard to execute: create a visual identity that feels trustworthy, medical, and friendly at the same time.

The strategic thinking behind the design

The team started with one core question: How do you design for pets while speaking to humans who care deeply about them? The answer shaped every design choice.

Key decisions included:

• A calm color system to signal care and safety

• Clear hierarchy to support fast reading

• A clean visual identity that avoids clichés

• A tone that feels clinical, but not cold

Pentawards Gala was held on September 23 at the Royal Opera House in London

Instead of playful noise, the design leans on structure. Instead of trends, it uses balance and restraint. This is where award-winning branding often wins: by knowing what to remove.

Beyond packaging: branding as a system

Walk down any pet care aisle and you see the same pattern repeat. Bright colors compete for attention. Smiling dogs and cats stare back from every shelf. Claims sound big, yet feel vague. Everything asks to be noticed at once. This noise creates a problem. When every product shouts, trust becomes hard to find.

Crida Pharm chose not to play that game. Instead of pushing for instant attention, the brand aimed for something rarer in the category: confidence. The kind that feels calm, informed, and reliable. The challenge was not small. Pet owners want products that feel safe and effective, yet still human and caring. Too clinical, and the pack feels cold. Too friendly, and it risks losing credibility.

The task was to design packaging that sits right in the middle. Medical-grade in its clarity and structure, but warm enough to speak to real people who care deeply about their pets. This is where branding strategy steps in. Not as decoration, but as a filter for every decision. What to say. What to remove. What truly matters when trust is the product.

What the award means to BroHouse

“Receiving this award means a lot, especially when it comes from the most respected packaging competition in the industry. Many of the names behind these awards have inspired us for years.”

–  Costin Oane, Co-Founder, BroHouse

“After two turbulent years, being at the Royal Opera House and hearing industry leaders speak about the future of packaging was energizing. Meeting the global design community again made this moment special.”

– Horia Oane, Co-Founder, BroHouse