May 7, 2026. New York. At the Dieline Awards 2026 ceremony – one of the most prestigious global packaging design competitions – BroHouse walked on stage twice. Two projects. Two Silver awards. Two Romanian brands recognized in front of the best design studios in the world.
This is not a press release written on autopilot. It is a night that adds to a growing body of evidence: that good design, built with strategy and courage, has no geographic boundaries. Here is what happened, which projects won, and what it means – for BroHouse, for their clients, and for Romanian packaging design on the world stage.
What Dieline Awards are and why a Silver matters
The world’s largest global packaging design competition
Andrew Gibbs, founder of DIELINE, announces the winners of the 2026 Dieline Awards during the event held in New York.
Dieline Awards reached its 17th edition in 2026, with over 1,500 entries submitted from approximately 40 countries. The ceremony was held as part of LUXE PACK New York — a central hub for the global packaging design community. This is not a regional competition. It is where established agencies from New York, Tokyo, London, and Amsterdam prove they work at the highest level.
BroHouse won Silver among 170 awarded projects across 41 categories.
What the jury evaluates: creativity, marketability, innovation, execution, and on-pack branding
The Dieline jury does not evaluate aesthetics alone. According to the competition’s official criteria, each project is judged across five dimensions: creativity, marketability, innovation, technical execution, and on-pack branding. A winning design must look good, sell well, and function on shelf — at the same time.
A Silver at Dieline does not come from a pretty logo. It comes from a design system built strategically, from concept through production.
The two projects that won Silver
🥈 Pizzeta – Ready to eat, fast food, meal kits (category 1E)
Pizzeta is an artisan pizza base brand built from scratch by the BroHouse team: naming, logo design, and packaging design. The brief was simple on the surface and complex in execution – make an artisan pizza base from a supermarket shelf look like something from an Italian craftsman’s kitchen.
The Pizzeta brand is awarded Silver at the Dieline Awards in New York for branding and packaging design.
The project entered category 1E – Ready to eat, fast food, meal kits – one of the most competitive food categories at Dieline Awards. The full process is available in the Pizzeta case study.
“The collaboration with the BroHouse team was excellent, from the first conversations through to the final delivery. They perfectly understood the essence of our brand and translated it into a modern, coherent visual concept.” – Cristian Tanasa, General Manager, Pizzeta
🥈 Spumos – Household maintenance & home improvement (category 4A)
Spumos is a liquid detergent for families — an apparently ordinary product in an oversaturated market. What BroHouse built for it is anything but ordinary: a sensory visual identity, a design system that communicates cleanliness, warmth, and the character of a home product – without the tired blues and greens that dominate the category.
Spumos Detergent Argint is awarded Silver at the Dieline Awards in New York for packaging design.
The project won Silver in category 4A – Household maintenance & home improvement. The full details are in the Spumos case study.
“Working with BroHouse was an extraordinary experience. We started with a vision, a concept, and they did not just execute it – they took it to another level. They are more than an agency. They are the moment when you dream with your eyes open.” – Ioan Alexandru Marin, General Manager, Spumos
What courage looks like in design – the founders speak
👉 Costin Oane, co-founder of BroHouse, reflected after the ceremony on what actually matters:
“We lost many times in order to win twice in the same evening. Courage does not look good in real time. It looks like doubt, hesitation, maybe we are wrong. Good design is not born from inspiration. It is born from refusing to accept good enough. At the ceremony I understood that boldness is strategy, not risk. Today, courage gets rewarded.”
👉 Horia Oane, co-founder of the agency, said something that few agency directors have the honesty to say publicly:
“Every design award is also an award for the client. You need a client just as crazy as you are. Without Spumos, without Pizzeta, these awards would not exist. We share this prize with you.”
That is the philosophy behind how BroHouse builds projects: not execution on command, but a real partnership where client and agency push in the same direction.
Why the awards belong to the clients too
The client as creative partner, not constraint
There is a fundamental difference between a client who approves versions and a client who enters the creative process as an active partner. Pizzeta and Spumos represent the second type. Both brands accepted bold, unconventional solutions for their categories and refused to fall into their competitors’ visual traps.
Moment from the Dieline Awards ceremony held in New York, an event dedicated to excellence in global packaging design.
That does not happen without trust. And trust is not built in the first meeting — it is built through a clear methodology, transparency, and proof of prior competence.
The courage of the client who says yes
Horia Oane put it plainly: you need a client just as crazy as you are. Without that yes from Ioan Alexandru Marin for the Spumos concept and from Cristian Tanasa for Pizzeta, the two Silver awards in New York would not exist.
Dieline Awards trophies represent one of the most important forms of international recognition in the field of packaging design.
International awards are not just validation for the agency. They are validation for the client’s courage to believe in something they had not yet seen on a shelf.
What this means for packaging design in Romania
Romania has a solid tradition in graphic design and a growing number of agencies with international ambitions. But global recognition remains rare. Every award won on a stage like Dieline Awards shifts the perception: that Romanian design is not just affordable — it can be exceptional.
BroHouse adds these two Silver awards to an international track record that includes a Gold at Transform Awards Europe (Blue ride-sharing brand) and two Bronze awards at Pentawards — for Crida Pharm and SanoVita.
Five major international awards. Five proofs that a studio based in Bucharest can compete with the best agencies in the world.
What does an internationally award-winning packaging design project actually require?
A project that wins internationally is not born from a flash of inspiration. It is born from a process: category research, understanding consumer behavior on shelf, defining a visually distinctive territory, and technically impeccable execution.
The Dieline jury evaluates creativity, marketability, and execution simultaneously. A design that looks beautiful but does not function on shelf or does not support the brand strategy will not win. A design that sells well but lacks visual originality will not win either.
The winners are projects that solve a real business problem through a genuinely distinctive visual solution. That is exactly what Spumos and Pizzeta did.
Why does BroHouse enter global competitions rather than just local ones?
Not for trophies. Because the benchmark matters.
When you only work within a local context, you risk calibrating your standards against nearby competition. When you compete globally, you understand exactly where you stand and what you still need to build. International competitions like Dieline are a tool for brutal self-evaluation – the jury does not know you, does not favor you, and does not forgive mediocrity.
Moment from the Dieline Awards party in New York, where immersive projections created a visual experience for attendees.
The second reason is credibility with clients. A Gold at Transform or a Silver at Dieline are not CV achievements. They are concrete proof that BroHouse’s methodology produces design that holds up under the most demanding evaluation in the industry. That matters for any brand seeking professional packaging design services at the highest level.
Conclusion
Two Silver awards in New York, May 7, 2026. Two Romanian brands on the global packaging design stage. And one more proof that boldness, applied strategically, gets recognized.
If you want to build a brand ready to compete at the highest level — locally or internationally — the team is ready to work with you. Not for you. Alongside you.
Contact BroHouse and let us find out what your brand can become.