BroHouse wins its first international award at the Pentawards
A good package gets noticed.
A great package sells.
A Pentawards-winning package does both—and says something more: that behind it sit strategy, courage, and clear execution.
In 2020, at the Pentawards Gala in London, BroHouse, a branding agency based in Bucharest, won the Bronze award for the packaging design of SanoVita’s plant-based pâtés. It is one of the most respected international recognitions in packaging design and a clear sign that work created in Romania can compete at the highest level.
Pentawards: the global standard in packaging design
Pentawards is the first and only international competition dedicated exclusively to packaging design. For any branding agency, it is a clear benchmark of quality. Each year, the competition brings together over 2,000 entries from more than 60 countries. The jury is made up of experienced professionals from leading agencies and global companies such as Amazon, Microsoft, PepsiCo, Carrefour, and Superunion.
A Pentawards award is not about trends. It is about clear ideas, solid execution, and real impact on the shelf. This is why the recognition received by BroHouse positions the agency as an internationally awarded branding agency, with a strong and relevant portfolio.
BroHouse, a Bucharest-based branding agency with global recognition
BroHouse is a branding agency based in Bucharest, specialized in brand strategy, visual identity, logo design, and packaging design. Our approach is simple: every visual decision must start from positioning and solve a real business problem.
Horia and Costin Oane – Pentawards Gala in London
The Pentawards award confirms this approach. This is not an aesthetic exercise, but a packaging system designed to perform in a competitive category – one that is crowded and highly sensitive to price and differentiation.
The SanoVita project context
SanoVita is a well-known brand in Romania, with a clear positioning in the plant-based food segment. The plant-based pâté range was launched in early 2019 and needed a packaging design that could achieve three things at once:
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keep the brand’s visual DNA
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create clear shelf differentiation
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support future portfolio expansion
The pâté category follows strong visual conventions. Many products look the same. The challenge was to create something recognizable without breaking the connection to the master brand.
The strategy behind the packaging design
Before design came strategy. The BroHouse team started with a simple question: what role does packaging play in the buying decision? The answer led to a visual concept built around clarity and impact. The package had to act as shelf advertising. It had to be easy to read and communicate a natural, plant-based, honest feel. The solution was built around two main illustrations, one for each range: red lentil and fava bean. The illustrations are functional, not decorative. They explain the product at a glance and help consumers make a quick choice.
SanoVita packaging design recognized internationally
In the case of SanoVita, the existing visual identity was respected. The logo, color palette, and information structure remained consistent. What changed was the way they were brought together. The illustrations add personality. The layout creates order. The typography is clear and readable, without unnecessary effects. Everything is designed for the shelf, not for internal presentations.
Lessons from the SanoVita project for brands in Romania
This project offers a few clear lessons for any brand:
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Strategy comes before design.
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Packaging must be built as a system, not a one-off object.
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Real differentiation comes from clarity, not visual excess.
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Client courage makes the difference.
These principles apply regardless of category or market.
Statements from the BroHouse team
“This award gives us international recognition, especially coming from the most important competition dedicated exclusively to packaging design. To get here, you need a client brave enough to support a clear creative solution. We share this trophy with SanoVita.”
– Costin Oane, Creative Director, BroHouse
“Packaging design must tell a story that sells. It is your advertising on the shelf. The concept was built to support the execution of the entire product portfolio across both plant-based pâté ranges.”
– Horia Oane, Co-Founder, BroHouse