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Blog

This is where you can read about our milestones, awards, job vacancies and thoughts on branding. We’ve also written articles for the Romanian business media, and you can find those here.

Visual identity and generic brand narrative

Brand naming techniques in 2026: how to choose a name?

19/02/2026
Hidden costs of rebranding caused by cheap branding

What does cheap branding really cost?

18/02/2026
Hidden costs of weak branding marketing ads lost conversions chart

Poor branding is more expensive than good branding

26/02/2026
twin brothers Costin si Horia Oane

Interview: BroHouse specializing in branding

06/03/2017
Conceptual illustration of an open mouth representing the recognition and communication of a brand name.

The power of naming: choosing an available brand name

17/02/2026
Chess pieces on board representing strategy and planning

Your logo is not your brand

18/02/2026
Entrepreneurial leader analyzing brand strategy for growth during a crisis

Branding in times of crisis 2026

22/02/2026
Elemente identitate vizuală: paletă cromatică, tipografie, stil vizual și manual de brand realizate de BroHouse

Logo vs. visual identity: the difference most brands ignore

24/02/2026
5-minute brand audit checklist to quickly evaluate your brand’s look, message, and consistency

Brand audit in 5 minutes: quick brand checklist

18/02/2026
Red balloon standing out from a uniform crowd of gray balloons, representing a brand’s clear positioning in a competitive market

Looking good is not branding

23/02/2026
A client sitting across from a robot in an office, illustrating the tension between human judgment and AI suggestions.

The AI trap in branding: when clients think they no longer need specialists

13/03/2026
Traditional Romanian fabrics with colorful folk motifs, inspired by traditional costumes and local embroidery.

Why Romanian packaging doesn’t sell (and how to fix it)

14/02/2026
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0747290566

team@brohouse.com

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Office No. 43, District 4, Bucharest

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