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Discuss the project

{Branding Blog}

Articles on branding, packaging design and brand strategy, written by the BroHouse founders.

Horia and Costin Oane write about what they have learned since 2007 from naming, visual identity, packaging and rebranding projects, along with news about our international awards.

Read more

Not sure where to start? Read the 7 questions to ask a branding agency before you sign, why good design is measurable, or what design awards actually validate. If you need help with your own brand, see our branding services.

Jam jar illustration

Rebranding Arovit: the solution registered for to “pitch”

26/09/2019
playing with balloons illustration

Interview: When the originality is not so original 

26/09/2019
beer buckets illustration

Costin Oane is the winner of the Pack Romania 2018 for the creation of the Ground Zero Beer label

02/12/2018
interview Costin Oane

Interview: “The packaging design has the mission to tell people what they should pay and especially how much”

02/12/2018
boiling water illustration

Opinion: Being invisible is much worse than failing

26/06/2018
stop public city branding contests

I propose we stop these public design contests. We kindly ask all the city halls in Romania to end with these “stupid shows”

04/05/2018
Interview: “Made in Romania” vs “Made by Romania”

Interview: “Made in Romania” vs “Made by Romania”

08/06/2017
When HR meets branding

Interview: When HR meets branding, miracles will happen.

06/06/2017
A productive meeting at the TÜKOV Foundation in Istanbul

A productive meeting at the TÜKOV Foundation in Istanbul

06/06/2017
twin brothers Costin si Horia Oane

Interview: BroHouse specializing in branding

06/03/2017
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