BRAND COLLATERAL DESIGN
Every material a customer sees says something about your brand. We make sure they all say the same thing.
What brand collateral we create, and why it matters
Brand collateral is where customers, partners and employees meet your brand every day: a business card, a proposal, a presentation, a roll-up at an event, a social post. If each one looks different, the brand looks smaller and less trustworthy than it is. If they all follow the same rules, the brand becomes easy to recognise, even without the logo.
What we create:
- stationery: business cards, letterheads, envelopes, email signatures;
- company presentations and sales proposals;
- brochures, catalogues and product sheets;
- signage, roll-ups and materials for events and trade fairs;
- digital materials: banners, newsletters, images for the website and social media;
- internal communication and employer branding materials.
What you get:
- final materials, ready to print or publish;
- organised source files;
- editable templates for the materials your team uses often, such as proposals and presentations;
- print-file checks, so the material looks in reality the way it looks in the design.
We explain the difference between looking good and building a brand in Looking good is not branding.
What we created for others, and how we work
Real projects.
- HyperPV: for a deep-tech start-up, the logo system works across print, signage, internal and external communication and social media, supported by a series of brand messages created for campaigns.
- Leroy Merlin: the materials for “Începe cu tine” (Start with you), the national employer branding campaign for a retailer with more than 2,000 employees.
- Pelind: after the rebrand, the new identity was applied across the store network’s materials.
Collateral starts from the identity. If you already have a clear visual identity and brand guidelines, we work directly from the rules. If not, we tell you first, so the materials don’t repeat existing problems.
Timelines and costs. Both depend on the number and type of materials, formats and print volume. A stationery set is quick; a series of materials for a campaign or trade fair takes longer. For an estimate, write to us.
Why BroHouse. Projects are led directly by the founders. We bring the same care to a catalogue as to an award-winning pack, and the materials are designed for the way your team actually uses them, not just for presentation.
OUR BRAND COLLATERAL PROCESS
Your brand is only as strong as the materials you show the world.
Brief
We define which materials you need, for whom and on which channels.
Concept
We apply the identity to a first set of key materials.
Design
We extend the system across every format, with attention to detail.
Refinement
We adjust with your team until everything is clear and useful.
Delivery
Print files, digital versions and editable templates.
Frequently asked questions about brand collateral design
What is brand collateral?
It is every material through which customers, partners and employees meet the brand: stationery, presentations, proposals, brochures, signage and digital materials.
What brand collateral do you create?
Stationery, presentations and proposals, brochures and catalogues, signage and event materials, digital materials and internal or employer branding materials.
Do I receive editable templates?
Yes, for the materials your team uses often, such as proposals and presentations. That way you can create new materials without breaking the brand's rules.
Do you handle printing?
We prepare and check the print files, so the material looks in reality the way it looks in the design. We can work directly with the printer you choose.
How long does a set of materials take?
It depends on the number and type of materials. A stationery set is quick; a series for a campaign or trade fair takes longer.
Can you work from my existing identity?
Yes. We work directly from your existing rules. If the identity has problems, we tell you first, so the materials don't repeat them.
Do you create digital materials too?
Yes: banners, newsletters and images for the website and social media, following the same rules as printed materials.
Do you work with small companies?
Yes. For a small company, a consistent set of core materials makes the difference between looking improvised and looking trustworthy.