Costin and Horia Oane, speakers at TEDx Arad

The TEDx Arad community came alive for an event dedicated to bold ideas and conversations about the future. On stage were Costin and Horia Oane, founders of the branding agency BroHouse, who presented a thought-provoking topic: how artificial intelligence becomes a “twin” of creativity and transforms the way we think about graphic design.

When creativity has a twin: design in the AI era

Costin and Horia Oane shared their professional journey, built on hard work, real mistakes, and branding lessons, and how it now intersects with technology that can generate in seconds what humans take years to master. “We are living a quiet revolution – not with weapons, but with interfaces. Not with tanks, but with commands and prompts,” the two emphasized.

Their message is clear: the value of creativity is not only in producing ideas but in selecting and filtering them with purpose and responsibility.

Horia Oane, co-founder of BroHouse, on the TEDx Arad stage exploring AI and creativity

What AI means for branding agencies

For a branding agency, AI is not a rival but a partner that can speed up ideation, provide new perspectives, and help generate quick visual options. Horia Oane explains: “On the TEDx Arad stage, I felt the energy of an entire room. Seeing your ideas matter, and experiencing it alongside Costin, was unforgettable.” Costin adds: “These moments make you love what you do. They remind you why you chose this path and how your work can inspire people around you.”

The brothers concluded their TEDx talk with a strong message: in a world where anyone can generate anything, the real value of creativity lies in consciously and responsibly choosing what we convey through design. AI is not a rival but an ally that amplifies human expertise and vision.

Costin and Horia Oane of BroHouse take the TEDx Arad stage, presenting AI as the ‘new twin’ of creativity

Artificial intelligence in the design industry

AI in graphic design does not replace human creativity; it complements it. Branding agencies that integrate AI can:

• Experiment quickly with visual concepts

• Generate moodboards and prototypes in record time

• Filter ideas and choose directions with more meaning

These tools change how we think and practice graphic design without diminishing the value of human expertise and experience.

Practical examples from BroHouse

BroHouse uses AI to accelerate the creative process, but decisions remain human. Every prompt or visual variation is evaluated, adapted, and personalized for the client. Creativity becomes a collaborative process between humans and technology.

Watch our TEDx talk now

We’re excited to share a special experience with you: our talk on the TEDx stage, now available on the official TEDx YouTube channel.
https://www.youtube.com/watch?v=s2qGm7KnluY