At the foot of the Brand Castle, along the road leading to the entrance of Bran Castle, BroHouse agency has created 13 illustrations. These illustrations are not only designed to showcase the tourist offerings of this mysterious castle but also to beckon you into its unique atmosphere, where legends come to life.
Illustrations of Dracula Castle
Sector
Museum
Services
Brand Strategy
Digital Illustration
OOH Advertising
DTP
Illustrations of Dracula Castle
Legends come to life at Bran Castle
The full suite of flags has been created for rebranding Bran Castle from Brasov, having as main objective to attract attention and the curiosity of tourists from all over the world for 13 tourist objectives in the residence of Bran Castle: Medieval exhibition, “Queen Mary” Tea House Restaurant, Wine of the castle “Château Bran”, “Jazz Festival ”etc.
Castle Bran does not need an introduction: is the most important tourism brand of Romania, which brings one million tourists per year. And on the 19th of November 2017, the castle in Brasov celebrated its 640th anniversary since the first documentary attestation.
The power of illustration in the story and brand identity
As for graphic design, all illustrations show the same number of colours in order to provide unity graphics and continuous narrative. The 13 graphic illustrations share a number of attributes: power, contrast, dynamic, and proportion.
All graphic elements have been drawn respecting story brand, strengthening the position of Bran Castle: a land of the night, the mystery, the beautiful grotesque and the fantastic, where good overcomes evil.
In 640 years of existence, the repertoire imaging of Bran Castle was born, raised and matured a rich library of “fantasy” concepts with vampires, zombies, ghosts, wolves, night frames, blood, Halloween, etc. We believe that we have managed to offer 13 graphics solutions that offer a good dose of adrenaline, as much adrenaline as possible, to feel like you ‘re living!
All 13 flags of the castle are printed for outdoor exposure that I chose materials specially treated to increase resistance to UV, water, stock mechanical (scratches), wind, etc. Production, printing, and assembly have been made by our colleagues from Vizal.
"Costin and Horia are playing nowadays, in an intelligent manner, with the signs, the shapes, the shades and words that are randomly spinning through the world. They arrange them, mix them, cut them, stick them together, they paint them to invest them with meaning and messages. It’s their given destiny, a path sometimes followed willingly and other times out of necessity, but always with great enthusiasm.“
