The TEDx Arad community came alive on Saturday at an event where bold ideas and stage energy created a memorable space for dialogue about the future. Among the invited speakers were Costin and Horia Oane, the twins behind the branding agency BroHouse, who brought to the audience a truly revolutionary topic: the impact of artificial intelligence on creativity and its transformation into a “new twin” of designers.
When Creativity Has a Twin: Design in the AI Era
In their talk, titled “When Creativity Has a Twin: Design in the AI Era,” the two brothers shared how their professional journey—built on hard work, real mistakes, and branding lessons—now intersects with the challenge of a technology that can generate in seconds what humans have learned over years.
Horia Oane, co-founder of BroHouse, on the TEDx Arad stage exploring AI and creativity
“We are living a quiet revolution—not with weapons, but with interfaces. Not with tanks, but with prompts,” emphasized Costin and Horia, showing that the true value of creativity lies not only in producing ideas, but in choosing and filtering them with meaning and responsibility.
Horia Oane: “The TEDx Arad stage felt like a rainbow of ideas: colorful, unexpected, and unforgettable. I felt the energy of an entire room, and to see that your ideas matter—and to live that alongside Costin Oane—was exactly what happened.”
Their presentation underlined that AI is not a rival to be feared, but a partner we “feed” every day with thoughts, questions, and decisions. And what we give to this technology now will return to us, shaping the future of design and branding.
Costin and Horia Oane of BroHouse take the TEDx Arad stage, presenting AI as the ‘new twin’ of creativity
The TEDx Arad event brought together a diverse, enthusiastic community eager to understand how innovation and humanity can coexist. On stage, the Oane twins blended humor, emotion, and depth, offering the audience not just a fresh perspective on creativity, but also an invitation to reflect: in a world where anyone can generate anything, true creativity lies in choosing what matters.
Watch Our TEDx Talk Now
We’re excited to share a special experience with you: our talk on the TEDx stage, now available on the official TEDx YouTube channel.
https://www.youtube.com/watch?v=s2qGm7KnluY