Rebranding Arovit: the solution registered for to “pitch”

26/09/2019

20 years ago, Arovit committed to delivering quality food on the Romanian market. Their daily mission is to preserve the Romanian tradition and taste it in every manufactured product.

This project is the solution with which we participated in the ideas contest organized by the Arovit producer from Cluj. Even though the project did not come out a winner, we are pleased with the solution. This whole rebranding process was a real challenge and fun. After a few months, we created some powerful labeling concepts that could attract more customers and recommendations than Arovit might want. We started by designing a unique identity that would allow Arovit to be memorable and thankful. We have customized a consistent brand that could differentiate Arovit from the competition and increase the visibility of the products.

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