Puffed grain cakes are a healthy bread option, they have all the nutritional qualities of whole grains (wheat, rice), being a snack suitable for any time of day (both at main meals and as a snack, on the go). The task for the BroHouse team was to improve the puffed grain cakes packaging design, to be active in the current competitive context, and to expand the design for the Mini-Puffed grain cakes range extension.
Puffed grain cakes | SanoVita
Sector
Healthy Food
Services
Brand Strategy
Logo Design
Packaging Design
DTP
Puffed grain cakes | SanoVita
Healthier choices are not an accident. However, it’s packaging design.
With a history of over 25 years, SanoVita has undertaken its mission to educate consumers on healthy nutrition and thus contribute to their well-being.
For a portfolio of 11 products, visual consistency leads consumers to immediate brand and product recognition. When a properly positioned brand identity, graphic architecture, color, imagery, structure, and communication hierarchy are part of a cohesive system, the packaging is maximised at retail and it enhances the customer experience with the brand SanoVita.
It’s so important to get things right from the beginning
Each pack features an individual story and relating to its flavour, alongside copy detailing serving suggestions. The new look aims to skip the traditional view of puffed cakes as a dull and restrictive option to embrace an attitude that celebrates enjoying food and feeling free to eat what you want.
We wanted to take the puffed cakes beyond functionality and inspire consumers to believe that they can have their cake. We feel the new designs will appeal to a wide range of consumers and create a renewed sense of engagement with the SanoVita brand, which is unusual in such pragmatic categories.
Good packaging makes food taste better
This simplicity and clarity of message inspired us to build the overall packaging architecture around it. Large areas of white space have been utilised to give a clean, fresh feel and ensure maximum stand out on the store shelves. A strong product colour identification system has been introduced to help with consumer navigation and striking food photography adds those all-important appetite cues: rich and appetising taste.
Flavours in the range include Chocolate, Caramel, Strawberries, Yogurt, White cream and the salt varieties in Chia & Salt. The new branding is rolling out from now.
Our Collaborative Success Story with SanoVita
Our journey with SanoVita has been nothing short of remarkable, marked by collaborative successes in packaging design. Over the course of our partnership, we’ve ventured into the creation of VegieLife, and the development of GoBar protein bars. Each project with SanoVita has offered unique challenges and opportunities, propelling us to push the boundaries of our creativity. These experiences have become pivotal chapters in our story, shaping our approach and philosophy in packaging design. They’ve also enabled us to explore new horizons in this ever-evolving field. Our collaboration with SanoVita has been a testament to the power of teamwork, creativity, and dedication in achieving packaging designs that not only protect and preserve products but also inspire and engage consumers.
Packaging Design Unleashes Flavorful Stories
Our new packaging designs aim to resonate with a broad spectrum of consumers. Whether you’re a health-conscious individual seeking the perfect snack or someone simply looking for a delightful treat, our designs bridge the gap between practicality and pleasure. In a market often characterized by utilitarian packaging, our approach stands out by infusing the SanoVita brand with a sense of excitement and engagement. We’re redefining what it means to be in the pragmatic food category, creating packaging that not only protects the product but also tells a story, sparks an emotion, and fosters a renewed connection between consumers and the SanoVita brand.