Speeding Up Verification for Tomorrow’s Chips

Following numerous meetings and debriefs, we quickly crystallized HyperPV’s positioning: ‘Empowering Next-Generation Integrated Circuits with lightning-fast system verification.’ This positioning was a natural fit, given that HyperPV’s technology delivers up to 20X faster performance than traditional solutions, utilizing cutting-edge GPU machines with high scalability and both SaaS and On-Premise deployment options. The name ‘Hyper’ further reinforces this positioning, emphasizing the advanced speed and efficiency of their solutions. This clear and compelling positioning became the foundation for the rebranding, guiding us in crafting a powerful visual identity and brand narrative that truly reflects HyperPV’s innovative capabilities.

Unified Identity, Distinctive Products

Each component of AMSIMCEL’s HyperPV solution—HyperDRC, HyperCloud, HyperLVS, and HyperERC—has been distinctively branded with its own color while maintaining the cohesive visual identity of the HyperPV master brand. This approach ensures that each product stands out individually while seamlessly integrating into the overall brand framework, preserving the unified look and feel of the HyperPV suite.

Focus on Naming

• This is a wordmark solution designed to enhance the recognition of the name ‘HyperPV.’ By using a wordmark, the ‘HyperPV’ brand places a strong emphasis on its name, reinforcing its recognition and prestige. A distinctive and elegant wordmark facilitates brand recognition and recall.
• The exclusive use of the ‘HyperPV’ name in the logo as a wordmark conveys a) trust and b) authority

Dynamism and Movement

• This proposal effectively communicates the essence of HyperPV—dynamism, innovation, and efficiency—aligning perfectly with the mission and vision of ‘Accelerating System Verification.’
• The gradient applied to the horizontal line of the letter ‘H’ symbolizes dynamism and movement. This solution reinforces the message of ‘Accelerating System Verification’ through a graphical representation of speed and fluidity. The gradient suggests a seamless and rapid transition, reflecting HyperPV’s capability to accelerate system verification.
• Gradients are often associated with modernity and advanced technology.
• The gradient, with its smooth transition from one shade to another, suggests seamless integration and efficient collaboration

Brand Narrative

We helped shape the entire architecture to craft messages about how HyperPV presents itself to stakeholders, as well as the tone it uses to deliver its story: confident and ambitious, with a focus on benefits.

The series of brand collateral messages enable a clear articulation of the philosophy upon which the HyperPV brand is built. These materials support call-to-actions, brand storytelling, and are designed to feature prominently in all marketing campaigns and social media activities.

Visual Territory

A dynamic, flexible, and future-ready system. Flexible enough to take us into “tomorrow.”

The visual treatment provided to the HyperPV logo solution allowed us to build the brand’s architecture and manifestation across various communication contexts: print collateral, signage, internal and external communications, social media, and more. The solution is accompanied by a visual territory, where visual consistency is essential for guiding consumers toward immediate recognition of the HyperPV brand.