The packaging design says what you are!

SanoVita, the company based in Vâlcea, was founded as a necessity to put vegetarian products on the Romanian market, for those who choose to be healthy. For Sanovita representatives, health is not a business, but a way of life. A simple, tasty, and healthy product: includes max 4-5 ingredients, superfoods, dried fruits, and nuts. It is an organic bar, according to vegan consumption, unprocessed (raw), without added sugar, and without gluten. Each bar is rich in super ingredients, which energize the body and mind with maximum nutrients.

The ingredient is the King

From the beginning, we planned to be honest with what the packaging design says: a quality product with nothing added. To convey this one can resort to transparency (revealing product) or a realistic photo. Simple, gestural typefaces, “sketchy”, to gave a crafted look, personalised care. We aimed to communicate one core message — that our product stands for uncompromised quality, with no additives or hidden surprises. Achieving this required a careful balance between transparency and visual representation

Packaging design that puts ingredients first

We selected simple, gestural typefaces that exuded a sense of craftsmanship and bespoke care. These typefaces, with their ‘sketchy’ appearance, conveyed the dedication that goes into each product. It was a deliberate choice, reflecting the handmade, artisanal aspect of our brand

In essence, our packaging design was a testament to the principle that the ingredient itself is the hero. It was a declaration of our commitment to delivering quality without compromise. Through transparency, realistic imagery, and carefully chosen typography, we ensured that our packaging not only spoke the truth but also celebrated the craftsmanship and care that went into every SanoVita product.

Our design philosophy mirrored our belief that simplicity is the ultimate sophistication. By embracing this philosophy, we aimed to communicate the purity and integrity of our offerings directly to our discerning consumers. In a world cluttered with overly complex packaging and marketing tactics, we sought to stand out by going back to the basics – letting the ingredients and the craftsmanship shine through.

Bringing together all visual solutions under a unitary concept

In order to solve this packaging solution, it was necessary to create a concept that was generous enough to support the entire GoBar product portfolio. Although each product has received its chromatic and meaningful identity, and all products are part of the same conceptual approach, bringing together all visual solutions under a single unitary concept.

The solution created is providing information on the nature and qualities of GoBar products, continue to support the values ​​of the manufacturer Sanovita. The visual language of each solution transmits a unitary emotional appeal that allows the consumer to feel the benefits and diversity of the GoBar – SanoVita bars.

Our collaborative odyssey with SanoVita

Our journey with SanoVita has been a remarkable voyage marked by collaborative triumphs in packaging design. We’ve embarked on numerous ventures together, from crafting the iconic VegieLife vegetable pate to the innovative development of GoBar protein bars. These experiences have not only deepened our comprehension of the unique challenges in this field but have also etched pivotal chapters in our ongoing narrative, guiding us towards a trail of continuous innovation and creativity as we set sail to explore new frontiers in the realm of packaging design.