The domestic manufacturer SanoVita intends to launch its own network of stores with products from its portfolio and other carefully selected products. 2 major components underlie this challenge, 2 services that offered a sense of purpose, mission, and direction. And these are: brand name and brand identity.
A brand name inspired by nature
Since the beginning of the process of finding the name, we wanted to build a brand that can bring people together. The name “Naturi”, very clearly communicates the market niche of which it wants to belong, and a desire to negotiate for quality and selectivity.
“Naturi” is a short and easy to understand the name for most people who convey a clear definition of what Naturi brand is. A secondary purpose for finding the name was to maintain the meaning and objectives of the SanoVita brand and even to strengthen the parent brand.
A logo in a continues changing. Just like you.
The “Naturi” project offers a constantly changing content, and the increasingly diverse technologies available today have created more and more communication opportunities. For this reason, we have chosen a dynamic and flexible logo solution that can capture the entire spectrum of offers, specific messages but also a variety of applications.
This solution allowed us to provide additional information and pay attention to details of interest to the target audience. We managed to transform a static and lifeless symbol into a point of contact and interaction with the consumer. With this dynamic solution, context (not content) is king.
Meaning of the green color
With a significance associated especially with the plant world, green is the second color, after blue, at the top of people’s preferences. Green is part of our lives and, whether we realize it or not, it influences us positively. Green represents nature, spring, balance, rebirth, renewal, and revitalization.
Long-term results and other certainties:
- The dynamic “Naturi” logo has improved the level of consumer engagement and attitude towards the brand.
- The degree of flexibility has increased the marketing performance in a variety of environments, contexts and specific applications.