The manufacturer from Valcea county SanoVita launches the complex category of “GoBar” bars with 5 products that include various mixtures of cereals, fruits, and seeds: blueberries and goji, sesame and honey, apricots and seabuckthorn, chocolate and almonds, seeds and honey. The BroHouse design and branding studio has been committed to designing the packaging for the GoBar mix bars and to develop a solution that supports the competitive values and strengths of the SanoVita manufacturer.
The label design talks about the content of the product when it cannot speak.
Ever since we were told never to judge a book by its cover, yet the temptation remains there. And when it comes to a food product that we want to buy, the role of packaging design plays a crucial role. The first step is to make sure we have a complete picture of the four success indicators of any packaging design: function, cost, scalability and brand alignment.
In order to solve this packaging solution, it was necessary to create a concept that was generous enough to support the entire GoBar product portfolio. Although each product has received its chromatic and meaningful identity, and all products are part of the same conceptual approach, bringing together all visual solutions under a single unitary concept.
The solution created is providing information on the nature and qualities of GoBar products, continue to support the values of the manufacturer Sanovita. The visual language of each solution transmits a unitary emotional appeal that allows the consumer to feel the benefits and diversity of the GoBar – SanoVita bars.
Long-term results and other certainties:
- The “master packaging” made for the GoBar mixing rod family can support further execution and addition of new rods within the same categories.
- Maximizing shelf visibility by increasing the degree of testing, especially for new consumers.
- Increasing the image brand of the SanoVita, preserving the spirit and personality of the brand.