Breathing life into Bucharest’s city branding

The challenge offered by Bucharest was clear enough. The city needed a visual system and a visual identity that could organize and simplify communication with his own citizens and at the same time, to be able to define a clear system, which would bring together the city and the city hall. We wanted to represent Bucharest as a global city, a city for everyone.
Therefore, it became clear to us that Bucharest must be much more than a symbol, even more than a mere logo. It needed complexity. It needed a life. It needed a story. I mean personality.

Giant “B”

Concept. The city of Bucharest is a dual city, with two faces, one looking ahead, the other, backward, the city of Bucharest is always divided into two big bodies: the city and the people, present and past. A city that goes forward, integrating both aspects.

The giant “B”. The city of Bucharest does not have its roots only in the architectural and urban forms of the city, Bucharest being the result of an interweaving of places, people and customs. From this overlap, the city of Bucharest is recommended as a transparent, diverse, dynamic and developing city.

Common ground. The contrast obtained from the interweaving of the two equal elements will always generate a solid common platform. For all of us.

“You Are” – unveiling Bucharest’s narrative

The incorporation of the phrase “you are” within the framework of the word Bucharest marks the genesis of a multifaceted visual language. This innovative approach allows us to craft an array of compelling words that resonate with the city’s spirit, offering a profound narrative that speaks to both residents and visitors alike.

“You are” becomes the catalyst for a myriad of evocative expressions: You love, grow, work, invest, and gain. This language encapsulates Bucharest’s inclusive spirit, inviting all to be part of its vibrant story – a testament to effective city branding.

“Window Logo” a powerful storytelling tool

The ingenious idea of incorporating diverse thematic graphic elements within the “B” letter creates a multi-dimensional logo design that not only captures attention but also fosters a deeper connection with the audience.

This groundbreaking approach to logo technology serves as a window into the diverse facets of Bucharest’s identity. Each thematic element within the “B” tells a unique story, whether it’s highlighting the city’s rich history, vibrant culture, modern achievements, or future aspirations.

The “window logo” is more than just a visual symbol; it’s a powerful storytelling tool. It enables the Municipality to convey the essence of Bucharest in a dynamic and engaging manner. Whether it’s seen in print materials, online platforms, or outdoor applications, this logo maintains a consistent visual language, ensuring that Bucharest’s brand message remains clear, impactful, and memorable.

Expression: We live together