Go Veggie, an e-commerce platform dedicated to offering a delectable array of health-conscious products, is not just an online store—it’s a destination that seamlessly blends branding and visual identity. Here, you can effortlessly procure an assortment of fruits, organic goods, and cosmetics, all meticulously curated for individuals who champion a balanced lifestyle, prioritize environmental responsibility, and share a deep affinity for our furry friends.
Go Veggie
Sector
Vegan Bistro
Services
Brand Strategy
Brand Positioning
Brand Messaging
Dynamic Logo
Design System
Go Veggie
The road from nature to a basket with a simple click
The consumer is always in a continuous rushing. Even you certainly already know that. The road from nature to your basket of natural products now it happens by simply clicking on the GoVeggie website.
GoVeggie aims to provide a different lifestyle. We live in a consumerist culture, where supermarkets are full of “temptations” on all shelves, and Romanians find it increasingly difficult to choose the best products. Unfortunately, the Romanian consumer is not yet familiarized with the skills of a fair and balanced diet from natural products to sports.
That’s why GoVeggie and Irina Oprica offer a portfolio of high-quality products that can be used to prepare simple and easy preparations.
Healthy and Tasty – the main communication channel of the brand
The main message that has “dressed up” the entire solution proposed by BroHouse is the permanent wishes to change a mentality that makes our life sicker. This message is honest also from the bottom of our heart, transposed on a welcoming website.
We thank Irina Oprica for her courage and confidence in allowing us to build GoVeggie identity, in a dynamic logic that manages to absorb a lot of messages, offering a whole visual language. Every season has its own “taste”, so BroHouse has created each flexible logo without moving away from the main one. We insert the whole story in colorful and natural fruits and vegetables, establishing a loyal relationship with passionate consumers of health. The graphic solution has managed to get more and more attention and connection with the audience, providing a powerful visual effect.
It also creates a graphic system consistent in printing and online. The logo is the same as all of us: “it is always changing, but do not forget the authentic taste”. The new brand has built credibility and trust also has given control over how people perceived the new business.
Irina has frequently attended food fairs and exhibitions from food industry, and the generosity of the logo that can be applied contextually has given the immediate result: it has allowed people to see their best version.
Crafting a unique brand identity: the art of modern branding
The new branding has not only established credibility and trust but has also given us control over how our business is perceived. BroHouse team has ingeniously designed a flexible logo system that stays true to our core identity while adapting to the changing seasons. Our entire narrative is beautifully encapsulated in the vibrant colors and natural imagery of fruits and vegetables, forging a deep and lasting connection with health enthusiasts.
Are you ready for a change? We invite you to join the GoVeggie website and convince yourself that you can take the first step in a healthier and more enjoyable life. BroHouse already took the first step.
Did you enjoy what we created for GoVeggie?
Discover our packaging design for Frigane or the packaging design for Pizzeta. If you’d like to discuss how we can transform your brand too, visit our contact page. You can explore more stories about our award-winning projects — including SanoVita – Pentawards Bronze, CridaPharm – Pentawards Bronze, and Blue – Transform Awards Europe – on our blog.
Long-term results and other certainties
- The GoVeggie identity is created simultaneously with the personality of the audience and can always create content.
- Construction of a set of iconic elements that produce an attachment to the GoVeggie spirit.
- Increased recognition of the brand.
- A clear position of the brand competitively and daringly from the category of which the trends are present.
- Encourage the consumption of online platforms.
Testimonial
I met the brothers from BroHouse in a moment of impasse, a moment when I felt I couldn’t find contributors to understand me and people to work with! And they’ve appeared! Creative, with a different way of approach and very professionals! But mainly, I felt they care about my business! Thank you, guys!
