Newto is a cutting-edge AI technology platform that is designed to revolutionize the way we think and communicate. With its ability to understand human emotions, analyze complex data and make predictions with incredible accuracy, Newto is more than just a machine – it is a new way of approaching technology. Confident and ambitious, Newto is always eager to learn and grow, always seeking out new challenges and opportunities to improve. With Newto, the possibilities are endless, all thanks to its pioneering branding in technology.
Newto
Sector
Tehnology
Services
Brand Strategy
Brand Positioning
Brand Messaging
Naming
Logo Design
Design System
Marketing Materials
Newto
Introducing Newto – the future of AI technology
After months of work and dedication, we finally succeeded in creating a groundbreaking AI platform that we named “Newto”. Newto is more than just a machine; it is a new way of thinking and communicating. It has the ability to understand human emotions, analyze complex data and make predictions with incredible accuracy. Newto is not only smart, but it is also confident and ambitious. It is eager to learn and grow, always looking for new challenges and opportunities to improve. With Newto, the possibilities are endless, and the future is bright.
- Pronunciation: “Newto” is easy to pronounce and does not have any unusual sounds that may make it difficult for people to say or remember.
- Emotional appeal: The name “Newto” creates a positive and innovative impression, which can evoke emotions of excitement and enthusiasm for the AI platform.
- Brand story: The name “Newto” opens up opportunities to create a compelling brand story that positions the AI platform as a pioneer in the industry and a leader in technological innovation.
- Search engine optimization: “Newto” is an uncommon name, which makes it easier to rank in search engines and build a strong online presence.
- Longevity: “Newto” is a timeless name that will continue to be relevant and appealing as technology evolves and changes over time.
Newto is not just a name, it’s a symbol of innovation and progress
There is energy that comes from the word itself “Newto”. The proposal is clean, simple, stimulates recognition of the name, and is easy to apply in communication contexts. The connected letter forms and treatment in typography anatomy creates a forward movement, which represents the Newto spirit of working together towards the future. The Newto logo is a modern and friendly solution, capable of achieving a major differentiation from other tech products. For this solution, the created typography improves readability, strengthens visual communication and allows for flexible functionality in a variety of environments and applications.
This flexibility is a testament to the brand’s commitment to delivering a consistently high-quality user experience, no matter the situation. So whether you’re looking to convey a sense of cutting-edge technology, or a touch of sophistication, “Newto” is the wordmark for you. And Yes, the naming service is becoming more and more complex, yet beautiful at the same time.
Empowering intelligence, shaping the future
The design system for this solution is based on a set of principles and guidelines that ensure consistency and coherence in all design elements and materials. The design system includes guidelines for typography, color palette, imagery, and layout, ensuring that the brand identity of “Newto” is reflected in all communication materials. The system also includes a set of design assets, such as logos, icons, and templates, which are used to create materials that are on-brand and visually appealing. The goal of the design system is to create a strong and recognizable brand that is consistent across all touchpoints, creating a positive and memorable user experience. Additionally, the design system is flexible enough to accommodate future changes, ensuring that the brand remains relevant and up-to-date.
A brand system flexible enough to lead us into tomorrow
A dynamic, flexible, and future-ready system. Flexible enough to lead us into tomorrow. The visual territory always shows us the way forward: 1) it flexes, 2) it adapts, and 3) it moves to engage the public in various digital, social, and physical environments. The winning solution allowed us to build the architecture and manifestation of the brand in different communication contexts: print collaterals, signage, internal and external communication, social media, etc. The solution is accompanied by a visual territory, visual coherence is necessary to lead consumers to immediate recognition of the Newto brand. The brand narrative led us to a system of illustrations that, along with other elements, complete the entire story perfectly.
Think New, think Newto: Innovation for a Better Tomorrow
We helped the entire architecture to form messages about how Newto speaks about itself to the stakeholders and the tone it uses when delivering the story: confident & ambitious. The series of collateral brand messages allow for articulating the philosophy upon which the Newto brand was built (they can support call to actions, the brand story, appear in all marketing campaigns and social media).