Brand Identity: Smiling is a serious thing

In the fiercely competitive dental clinics market, our client recognized the imperative need for a robust and compelling identity for the Dentica clinic. From the outset of our collaboration, we were determined to steer clear of clichéd solutions—such as the ubiquitous tooth symbol or a bitten apple—prevailing in the industry, symbols that had lost their intrinsic meaning and relevance. Instead, our entire branding process was driven by the narrative of Dentica’s two young founders, who aspired to provide a warm, home-like atmosphere for their patients, making their medical service exceptionally friendly.

The creative simplicity of our graphic symbol revolves around the singular concept of a bright and healthy smile, effectively dispelling the often daunting perception associated with dental care. This bold positioning sets Dentica apart from local competitors, capturing the essence of the clinic’s values: the genuine care and passion of the Dentica team, dedicated to ensuring that every patient leaves with a truly radiant smile.

This distinct brand identity not only breaks away from industry stereotypes but also mirrors Dentica’s commitment to fostering a welcoming and comfortable environment. The intelligent and healthy smile portrayed in our design serves as a powerful symbol, dispelling the fears and apprehensions typically associated with dental visits.

Through this branding approach, Dentica communicates its dedication to providing comprehensive dental care that goes beyond the clinical aspects. The clinic’s values are encapsulated in the symbol: a deep concern for patients’ well-being and a genuine passion for creating complete smiles.

In a market saturated with conventional imagery, Dentica’s brand identity stands out as a courageous departure, demonstrating the clinic’s unwavering commitment to revolutionizing the dental care experience and putting a genuine smile on the faces of its patients.

Print materials

The process of constructing the visual identity for “Dentica” was meticulously executed by our talented BroHouse team. It involved a series of key elements strategically designed to visually narrate the story and services of Dentica. This was done in a bold and informative manner, ensuring that all our branding materials possessed the power to profoundly impact the future of the dental clinic industry.

Every piece of material crafted for Dentica was curated with a deep understanding of the dental field, positioning us as specialists in the industry. These materials were thoughtfully aligned with the established visual identity, which in turn, bolstered our brand’s credibility and communicated our commitment to excellence

Interior design

Dentica identity integrates elegantly with the interior design and creates a friendly and harmonious environment for the client. The interior design for the Dentica clinic was intended to provide clients with exceptional medical care in a beautiful and friendly environment, aligned with the brand architecture.