Magic FM London master Nottingham Trent University (UK)

28/09/2019

Magic FM is a project developed at Nottingham Trent University in Nottingham / UK in 2012. This project is the master solution submitted by Costin Oane and aims to identify, evaluate and launch a new image for the Magic FM Radio brand in London. 

Costin tried not to fall into the trap full of stereotypes of symbols with “hat”, “magic wand” and proposed an intelligent concept that can certainly stand out from the crowd. The new Magic identity is simple and intelligent, vibrant and dynamic. 

The repetition of the circular shapes has a nice rhythm, everything is well balanced, and the use of form, overlap, curve, and colors to illustrate how Magic listeners are connected, united and engaged through the power of music. All the elements and colors are meant to give the impression that Magic is a quiet oasis in a desert of noise.

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