World Treestory Museum

Sector(s)
CSR Campaign

Location
Manchester

2013

Personal Brand Identity
Brand Positioning
Value Proposition
Insight Research

Print Collaterals

Media Branding Strategies
Personal Photo Shooting

World Treestory Museum is a british competition for young talents to find affirmation and recognition fashion design, architecture, fashion photography, graphic design, dramaturgy and accessories design. caught my attention due to the section “Graphic Design”. Together, we participated at Graphic Design section where we had to build an identity for a museum of nature.

Main Concept Details: Trees witness history. Trees witness life. Every tree could tell a different story, a story of a different place and time, a story of where it first bloomed, of the many events it witnessed, of the storms it passed, the nests it held, the lovers it met. It would tell a story of life. This is the philosophy of the new museum. It is a new and more profound way of understanding nature’s wonderful role in our life. For this, we invented a new word: treestory, made out of ”tree” and ”history”.