A brief was sent out for each of the four main product categories – coffee, chocolate, fruit & lemon tea and milk powder.
Packaging was the major touchpoint, so our team has tried to express what Del Conte is. From the first moment packaging became the primary communicator for the new brand. Redesigning Del Conte logo was the first step. By shaping the original logo like a pencil drawing style, we enclose the whole thing in every pack. BroHouse created colorful, lively scenes reflecting the coffees/tea places of origin. The coffee and tea packs were then reimagined.
In the end, BroHouse built and accelerated their reputation through branding.