Cosmopolit

Sector(s)
Residential

Location
Brașov

2016

Brand identity
Brand positioning
Value proposition
Brand Slogan
Insight research

Print collaterals
Printing Consultation 

Web design
Web development (responsive)
Photorealistic rendering
Copywriting

The re-branding of Cosmopolit creates an aspirational model and a reflection of prestige associated with that brand, helping Cosmopolit Residence to stand out in a competitive market.

There are several key themes which have been developed as the concept of a branded residence has evolved, from an emphasis on services and facilities to the significant level of attention paid to both architecture and interior design. 

For many buyers their purchase of a branded residence involves dealing with an unfamiliar legal system, and buying a considerable distance from their main home. The ability to identify with a known brand often therefore gives confidence in the delivery of the development, and also it lends credibility, endorsement and identification,

Apartment buildings, in short, tell us a lot about how we live. People identify themselves with their homes. That’s the fundamental essence of Cosmopolit project.