Dracula – Bran Castle

Sector(s)
Tourism – Royal Heritage

Location
Transylvania

2011-2013

Brand identity
Brand positioning
Value proposition
Competitive analysis
Insight research

Print collaterals

Illustration
Guerrilla Marketing
Photorealistic rendering
Copywriting

For more than four decades, Romanians have shown little interest in embracing Count Dracula and his home, Bran Castle – the key element of any holiday in Romania. The necessity of Branding for Bran Castle could play a very important role in developing and promoting the brand of Romania. We believe that Dracula tourism should have a distinct segment of Romanian Tourism.

This project covers 2 years of hard work and hundreds of hours of research. Bran Castle is a MA project and it couldn’t be possible under the close supervision of the teachers from the prestigious “Nottingham Trent University”.

  • “I particularly appreciated the level of creativity, initiative, timeliness, and professional communication. During the MA project i didn't feel the need to follow-up because Horia was very responsive to all my requests and adjustments. I must agree that at the Expo presentation, I greatly enjoyed Horia's MA project.“