A general illiteracy in product packaging 🙁
Horia Oane offers an interview for Wall-Street.ro, the most famous daily business site in Romania, about the importance of the brand in the shelf decision process.
Horia Oane: “In the food area, Romania can not pass the most basic brand image exam, because Romanian producers can not seduce consumers at the shelf. There is general illiteracy in product packaging and “made in Romania” products remain competitive only on the lowest price, the only remaining advantage. ”
Read the full article here.
We thank Alexandru Goaga for the interview.